When it comes to SEO, two important elements that are often confused are anchor texts and keywords. The two contribute to how your website is understood and rank by the search engine, but they play very different roles. Understanding the difference between anchor texts vs. keywords can give your SEO efforts more accurate and power.

Let's start with the keyword. These are the search words that people use when looking for online materials. When you include these phrases strategically in your blog posts, product pages and metadata, you help in the search engine index and rank your content for relevant discoveries. Keywords attract new visitors by matching their questions with your pages.

Anchor texts, by contrast, are clicking words inside the hyperlink. They guide the readers on the second page - either in your own website or other places - and provide references about the linked content. For example, if you are writing a post about digital marketing and linking to another page using "email marketing tips" as anchor text, it tells both users and search engines what is expected on that page.

In the discussion of anchor texts vs. keywords, the best strategy is not choosing on each other - but learning how to use both effectively together. Keywords help you be found, while anchor texts help to build site structure and improve navigation. Together, they increase the overall SEO health of your site.

Be cautious, however: Overting of accurate-match anchor text or unnatural filling the keywords can damage your ranking. Google's algorithms prefer quality and relevance on manipulation.